Today, I found an interesting blog post concerning how to write press releases. If you want to know more about press releases and how to write and distribute them continue reading.
A press release is also known as news release. It is a simply a written statement distributed to the media. A press release can announce a range of news items: news products and services, scheduled events, personnel promotions, awards, etc. A press release is a fundamental tool of PR work, Reporters are more likely to consider a story idea if they first receive a release.
There are several steps that will help to write a press release:
- Write the headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point.
- Write the press release body copy. The press release should be written as you want it to appear in a news story. The press release body copy should be compact. Avoid using very long sentences and paragraphs. It avoids repetition and over use of fancy language and jargon.
- Communicate the 5 Ws: Who, what, when, where, why, and how
i. What is the actual news?
ii. Why this is news?
iii. The people, products, items, dates and other things related with the news.
iv. The purpose behind the news.
v. Your company – the source of this news.
4. Add contact information.
How to distribute press releases?
One of the best resources for getting the word out about a press release is the Internet. That is why a lot of companies or organizations are the Internet as a press release distribution tool.
If you want to know how to distribute press releases on the Internet click here
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