Today, I found an interesting blog post concerning how to write press releases. If you want to know more about press releases and how to write and distribute them continue reading.
How to write press releases?
Published February 17, 2009 Communication Policy Leave a CommentTags: Marketing tool, PR, Press release
Importance of good marketing articles and press releases
Published February 17, 2009 Communication Policy Leave a CommentTags: Marketing articles, Marketing tool, PR
Yesterday, I read a good blog post about how to write marketing articles. A lot of people don’t know what to do or how to get started. Companies sometimes don’t know what will work to help them to get more traffic to their website. Here are some tips to write good articles.
Continue reading ‘Importance of good marketing articles and press releases’
Illusions in Advertising
Published January 23, 2009 Communication Policy Leave a CommentTags: advertising, Video
Why is Online Advertising lucrative?
Published January 21, 2009 Communication Policy Leave a CommentTags: Online advertising
Why does pay-per-clic advertising remain much more efficient than traditional marketing? Continue reading ‘Why is Online Advertising lucrative?’
Online Marketing – 2009 Web Predictions
Published January 19, 2009 Communication Policy 1 CommentTags: Media, Online advertising, Web predictions
The article “2009 Web Predictions” of Website Magazine’s reveals that in spite of our current economy, the Web as a whole will continue to see strong growth in 2009. Continue reading ‘Online Marketing – 2009 Web Predictions’
How companies address the prosumer market
Published January 15, 2009 Communication Policy Leave a CommentTags: Innovation study, Mass media
IBM Media Innovation Study 2008
In 2008 IBM undertook a media innovation study in order to analyze the changes in consumer behavior. Companies addressing the prosumer market must make an effort to educate prosumers about the value of their offerings. Prosumers can be reached in many ways: Continue reading ‘How companies address the prosumer market’
THE PROSUMER – Interactive media usage and it’s consequence
Published January 14, 2009 International Marketing Leave a CommentTags: Media usage, Prosumer, Web 2.0
Influence of Web 2.0 on the consumer’s behavior
Nowadays, “prosumers” represent a new category of potential customers. The term prosumer is a combination of two words – producer and consumer- that perfectly describes the millions of participants in the Web 2.0 revolution. Continue reading ‘THE PROSUMER – Interactive media usage and it’s consequence’
How to manage products
Published December 10, 2008 Product Management Leave a CommentTags: Product decision-making

Levels of managing products
The product decisions are an important aspect for marketers because they decide if the customer will be interested in buying the product or not. Marketers are confronted with many decisions concerning a product such as special benefits, the package and the form of a product. The article “Managing Products” explains the different levels of Product Management such as: . . . Continue reading ‘How to manage products’





